Tag Archives: SEO

Hire a Writer to Write a Book

Hire a writer to write a book? You’re kidding me, you may be thinking. I can write my own books! I’m a published author! I’m – wait a minute, I could use a bit of editing help sometimes. My publisher said my manuscript was full of errors and needed a significant rewrite, or at least a thorough job of line editing and proofreading. What if I did consent to hire a writer to write a book?

This is not a farfetched idea, and in fact many famous and not-so-famous book authors have hired a writer, usually called a ghost writer, to work on their books and book ideas for them. When you hire a writer to write a book, you should find a consummate professional, someone who knows exactly what they are doing. Such professional work can come at pretty stiff prices, so be sure you have plenty of funds set aside for this important and probably necessary work on your book or other writing project. Sometimes you can get a student writer at lower pricing, but normally you will want to use a professional writer or ghost writer with a great deal of experience.

Once you have found an editor or writer, talk to them as much as you can. Get their phone number and email address, and write them extensively. Don’t bury them in too much info about your book, especially in the bodies of your emails. Instead, make all material and info about your book into email attachments, sending them to your writer on a regular basis or whenever needed. Using Word docs or Word Perfect is usually best, instead of PDF docs, as the latter are hard to edit and manage. Word is the favored program used by most professional writers nowadays. If you are writing a blog however and not a book and you need help then feel free to contact me http://donnareillycontent.com/

Keep the contact lines open throughout your writing project. The idea behind when you hire a writer is that you maintain control of the process as the original, actual author. You are hiring a professional for pay as a ghost writer to work on your book, not to be the book’s author, unless you want to share credit with your writer as a pair of coauthors. This is done in lieu of greater pay for the writer, so you may want to consider doing this to save money. Another method is to use the famous “As told to -” on the book cover, crediting your ghost writer, or you can simply put “I couldn’t do this without my Editor, -” on your book’s acknowledgements page.

At any rate, whenever you hire a writer to write a book, make sure you mesh well with them and that they have expertise in your type of material. And make sure you give your professional plenty of leeway, such as time off for weekends, holidays and vacations, and also for computer down times and interruptions. Remember, you are both human beings, so work closely with your ghost writer or editor, making sure that when you use someone to write your book, you’re dealing with all matters as responsible adults. When the project is completed, if the writer did a great job, give your paid professional a wonderful recommendation – and be ready to field requests for information from other prospective clients of your ghost writer, too.

How to Become an Effective Social Media Writer

Are you one of those social media writers who write and out-of-this-world content? Are you finding ways of how to improve your technique in luring your target audience? Are you tired of continuously committing the same errors in writing for social media and only to find out that nobody really is interested or even bother to read your write ups? If you are one of those who write ineffective content, I urge you to put down your pen and continue to read this article. We’ll give you tips on how to become an effective social media writer.

Let me start my bullet here. Let me first define the meaning of bad/weak social media content. Very simple, bad and weak contents are contents that cannot attract more viewers. These are inappropriate, inconsistent, desperate and deceiving material. Why? Because these contents failed to give the readers what they really want and expect. So, if you’re writing for social media, drop the flowery marketing text, empty promises and irrelevant posts like game status updates, game spamming, spam messages, etc.

Smart internet marketers have mastered how to write strong write-ups. They practice the 3 C’s with their content. Their information is always CLEAR, CONCISE and CONSISTENT. They don’t post anything that is not relevant in what they offering. They support other products and post reviews. Nevertheless, here are the tips that you might find useful in switching on the best possible technique.

First, before you start writing, know first what your goal is. It has to be first clear to you so as soon as, you share it in your social network account, you’ll know the expected result. For example, you wanted to introduce a new product in the market. You’d first ask your target audience how they perceive about the concept product. You’d be posting articles, videos and reference materials discussing the advantages of the product consistently, more of like educating them. As you’ve developed a streak, then you’ll strategize your brand and trending.

Next thing to be effective, know your audience. Discovering your audience’s interests and needs is essential in marketing a product/service online. For example, it’s ridiculous to sell a lipstick to a male audience. That’s why, know your market. Define your market. By funneling your product to your desired traffic, then you’ll be more effective in what you’re selling online.

It is also important to categorize your content in various groups based on your audience. Here is an example. If you are writing about college students, appreciate the fact that in a group of college students, there are various categories in it. Like, private college students, public college students, Nursing students, Psychology students, etc. Know the needs of each group and write something about their needs. Through categorizing, it will help you set-up your own strategies in writing your social media content.

Bottom line my friend, by knowing your goal and target market – that’ll surely help you become the most effective social media writer. Through traditional marketing to diversified marketing, one has to establish a skill and master it for the benefit of his internet marketing career. See you at the top!

Are you looking for a great writer? http://donnareillycontent.com/

How To Use Article Marketing To Boost Your Traffic

When it comes to building a successful online business, one thing stands out over everything else as the ‘make or break’ business feature: Traffic.

The number of people you have coming to your site determines your earning potential. Lots of people equals lots of potential income. Only a few visitors per day means only a little potential income.

I want to share with you the way that virtually every successful marketer uses to generate quick and free traffic to their sites: Article marketing.

You see, there is a constant stream of people in your market (and I mean this for every market out there) looking for information on how to accomplish certain things. For example, in the beauty niche, it may be ‘how to get that celebrity look this summer’.

Whatever it is, if you’re able to provide that (or better still if you have a product that provides that) then write an article that tells people how to solve their issue. Then let them know at the end of the article (in the resource box) how they can find out even more. This is where you put your link to your site or product.

Placing a link in your resource box has two effects on your business. The first is that you can easily get several people who read each article to click the link and get to your site. The other benefit is if you make your keywords into a link like this:

This will give you a valuable backlink to your site and Google will associate the words you use as keywords with your site. The more of these links you have, the more Google will value you within that market. Simple!

Are you looking for great content? http://donnareillycontent.com/

How Do You Use Content Marketing To Make A killing Online?

Want to know some proven content marketing tips to convert your articles into truckloads of cash?

Content marketing doesn’t require any special talent or skill, other than being able to express your ideas clearly in writing. But even if you hate writing, you can still outsource the task and leverage from the talents and efforts of qualified ghostwriters. If you’ve no interest in writing your own content then take a look here. http://donnareillycontent.com/

The Amazing Benefits of Content Marketing

Content marketing allows you to get valuable one-way backlinks, which translates to better search engine rankings for your sites.

You will be considered as an expert in your field, as long as your articles are helpful and informative.

Better yet… a newsletter or magazine company might even publish one of your articles. Just imagine the exposure you’ll get if they have hundreds of thousands of subscribers!

There’s no doubt that writing and submitting articles can provide substantial returns if done correctly.

Pre-Writing Content Marketing Tips To Remember

Here are some vital content marketing tips to remember before you write your articles.

1) Give valuable tips or information that the targeted readers can apply to their own situation. Avoid writing a bunch of meaningless theories that leave the reader confused.

Write content that gives value and improves the readers life. Some good recommendations would be “how to” articles or a series of steps/tips (5 Steps to.., 7 Ways to.., etc.)

2) Write like you’re talking to the reader in person; think of it like a one-on-one conversation. Use “you” often, not “one” nor “we” unless “you” is not applicable.

For example, say, “You need to do this to attain your goals.” Avoid saying, “One needs to do this to attain one’s goal.” See the big difference? The first statement talks directly to you while the latter statement feels impersonal.

3) Express what you want to say in the fewest words possible. Make the sentence as short and as easy-to-read as possible. Do not include unnecessary fillers. Respect your readers’ time, and they will appreciate your simplicity and direct-to-the-point approach.

Strive to write short paragraphs and have plenty of white spaces between paragraphs. Long paragraphs are intimidating and tiring to the eyes.

Break down any long sentence into easily digestible parts. You want to write articles that even a 12-year old will find clear and understandable.

4) Articles should be well researched and based on facts. If you’re going to make an opinion, make sure it does not defy any proven facts, figures, statistics, etc.

5) Make your articles unbiased and applicable for all readers you’re targeting. Don’t write jargon applicable to a specific group of people, unless you’re targeting that group only. For example, don’t write legal jargon if your target audience includes readers that are not in the legal profession.

Article Marketing Tips In Writing Articles

1) Do keyword research. No matter how great your article is, you will not attain the results you want if few or no people are searching for, or are interested in, the topic of your article. Use the keyword research tool at http://freekeywords.wordtracker.com to find out the daily searches for your keywords, as well as other related keywords.

2) Write an eye-catching and attention-grabbing title. The title is probably the most important part of the article, because the reader will not continue reading the rest if the title does not grab their interest strong enough.

Strive to put the keywords in the first words of the title. If possible, repeat the keywords twice in the title (as long as it doesn’t sound awkward).

3) Insert your keywords within the body and space them out. There’s no exact rule on how many times the keywords must appear within the body, but this is what I recommend:

Put your keywords twice in the first 2 paragraphs, once for every 150 to 200 words in the body, and once in the ending paragraph. However, don’t forcefully stuff keywords just for the sake of following this article marketing tip.

The most important thing is that you write a quality article, in a natural manner that is pleasing to the eyes of the readers.

4) Put bullet points and subtitles within the body for easier comprehension. This will allow those who are skimming to immediately spot what they’re looking for.

5) Avoid any promotions within the article. You can promote or sell in the resource box (sometimes called author bio), which appears below the article.

6) Create a compelling resource box. The resource box is 2nd in importance to the title, because this is where you get to do your marketing and promotions. It must influence the reader to click on your links.

My advice is to use your resource box to build a list. Entice them to click on your link and subscribe to your list by giving a free quality report. You can then follow-up with your subscribers any time, and as many times as, you like.

You could also write a 2-part article. The 1st part is what you submit to the article directories. Then in your resource box, you invite them to read the 2nd part on your site, where you can either put a promotion to your product or ask them to subscribe.

Article Marketing Tips When Submitting to Article Directories

After writing your article, it’s time to submit to the article directories. Before you do, prepare a list of related keywords and a short summary of your article.

Submit to the top article directories so you can start getting backlinks, visitors, subscribers and sales. Simply search for “best article directories” in Google.com to get a list of these top directories.

Content Marketing Tips On Outsourcing

Once you start seeing some returns, invest back by hiring ghostwriters. You may also hire people to manually submit articles for you or buy a reliable article submission software to hasten the process.

The more articles you write, the more exposure you will get, and the more money you will make. Follow these content marketing tips and see your bank account grow dramatically. If you need help then get in touch http://donnareillycontent.com/

Small Business Content Marketing: A Checklist

Small business content marketing is a minefield! (And I get that!) The reason being is that there is a lot of different terminology used, a host of things that can be included and it ultimately leaves the average entrepreneur and small business owner asking themselves; “Where do I start with my small business content marketing?”

I conducted a short survey recently with a segment of people that subscribe to my updates asking them a series of questions related to their challenges, their current activity and how they seek help and consume information. The results across the board were very interesting.

Two responses stood out.

When asked; ‘which of the following (sales and marketing) areas do you think you could improve?’ 80% of respondents replied content marketing.
When asked; ‘When looking for help in sales and marketing what do you typically do?” 28% would hire someone to do it for them and 80% would look to do teach themselves how to do it. (Note – there were other options available for this question.)

How would you analyze this?

I feel you would come to the same conclusion I did!

In my eyes this confirms how we are indeed living in an information society where people are first and foremost seeking information around a service or product they are looking to purchase to help them make an informed decision. It also illustrates that we are aware of this and know that information marketing, small business content marketing and the like is an important aspect of our business to implement well.

So, where do we start? Well, first their is a general misconception that blogging is small business content marketing. No. This can constitute a part of it but as a stand alone activity it is (simply) blogging, or writing.

Content marketing is broader and is made up of a series of components. Here is a checklist for successful small business content marketing.

The Checklist:

Firstly, what is content marketing? It is important to understand that content marketing is not about selling it is about communicating with an audience to add value through relevant information. Or, a simple definition I found on the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose

With this in mind here are some items to check off the list when reviewing/implementing small business content marketing.

1) Materials: What content will you create? At this time it’s important to choose at least two formats of content to create. The list to choose from is quite extensive, however it includes; Article(s)/Blog(s), E-Book, White Paper, Report, Product/Service Demonstration, Updates/Newletter, Video, Podcast, Webinar and others.

2) Distribution: How will you get your materials into the hands of those you are meant to serve? Again, the list of options is quite extensive. First decide if it will be primarily offline or online and if it will be a one time distribution or something that is automated based on an interested parties need(s) at one particular time. I recommend to do two things, one to make one material available for download from your website and two to leverage partners for distribution.

3) Technology: Firstly, you may need to adopt certain tools depending on what you want to create and how you primarily want to distribute your content. However, I strongly recommend purchasing a tool for prospect/contact management and lead nurturing.

4) Lead Nurturing: Yes, not all prospects will be ready to purchase and will need to be influenced over a period of time. Ensure you are keeping in touch and sharing your content with them consistently.

5) Promotion: With everything else in place you can address how you will promote your content and how to make it available. Choose 2-3 channels (depending on budget). These could include; Your own channels (blog, newsletter, website), Social Media and Paid Media (PPC, Banner Ads, Affiliates, Sponsorships etc).
Now you’re good to go!

Small business content marketing is a minefield, with lots of areas to address. This checklist will get you on your way, just make sure you know what purpose it serves, why you’re doing it and what you want to achieve. Consistency is key.

If you need help with your content then feel free to contact me

Donna Reilly Content