Tag Archives: Article Marketing

Hire a Writer to Write a Book

Hire a writer to write a book? You’re kidding me, you may be thinking. I can write my own books! I’m a published author! I’m – wait a minute, I could use a bit of editing help sometimes. My publisher said my manuscript was full of errors and needed a significant rewrite, or at least a thorough job of line editing and proofreading. What if I did consent to hire a writer to write a book?

This is not a farfetched idea, and in fact many famous and not-so-famous book authors have hired a writer, usually called a ghost writer, to work on their books and book ideas for them. When you hire a writer to write a book, you should find a consummate professional, someone who knows exactly what they are doing. Such professional work can come at pretty stiff prices, so be sure you have plenty of funds set aside for this important and probably necessary work on your book or other writing project. Sometimes you can get a student writer at lower pricing, but normally you will want to use a professional writer or ghost writer with a great deal of experience.

Once you have found an editor or writer, talk to them as much as you can. Get their phone number and email address, and write them extensively. Don’t bury them in too much info about your book, especially in the bodies of your emails. Instead, make all material and info about your book into email attachments, sending them to your writer on a regular basis or whenever needed. Using Word docs or Word Perfect is usually best, instead of PDF docs, as the latter are hard to edit and manage. Word is the favored program used by most professional writers nowadays. If you are writing a blog however and not a book and you need help then feel free to contact me http://donnareillycontent.com/

Keep the contact lines open throughout your writing project. The idea behind when you hire a writer is that you maintain control of the process as the original, actual author. You are hiring a professional for pay as a ghost writer to work on your book, not to be the book’s author, unless you want to share credit with your writer as a pair of coauthors. This is done in lieu of greater pay for the writer, so you may want to consider doing this to save money. Another method is to use the famous “As told to -” on the book cover, crediting your ghost writer, or you can simply put “I couldn’t do this without my Editor, -” on your book’s acknowledgements page.

At any rate, whenever you hire a writer to write a book, make sure you mesh well with them and that they have expertise in your type of material. And make sure you give your professional plenty of leeway, such as time off for weekends, holidays and vacations, and also for computer down times and interruptions. Remember, you are both human beings, so work closely with your ghost writer or editor, making sure that when you use someone to write your book, you’re dealing with all matters as responsible adults. When the project is completed, if the writer did a great job, give your paid professional a wonderful recommendation – and be ready to field requests for information from other prospective clients of your ghost writer, too.

How To Use Article Marketing To Boost Your Traffic

When it comes to building a successful online business, one thing stands out over everything else as the ‘make or break’ business feature: Traffic.

The number of people you have coming to your site determines your earning potential. Lots of people equals lots of potential income. Only a few visitors per day means only a little potential income.

I want to share with you the way that virtually every successful marketer uses to generate quick and free traffic to their sites: Article marketing.

You see, there is a constant stream of people in your market (and I mean this for every market out there) looking for information on how to accomplish certain things. For example, in the beauty niche, it may be ‘how to get that celebrity look this summer’.

Whatever it is, if you’re able to provide that (or better still if you have a product that provides that) then write an article that tells people how to solve their issue. Then let them know at the end of the article (in the resource box) how they can find out even more. This is where you put your link to your site or product.

Placing a link in your resource box has two effects on your business. The first is that you can easily get several people who read each article to click the link and get to your site. The other benefit is if you make your keywords into a link like this:

This will give you a valuable backlink to your site and Google will associate the words you use as keywords with your site. The more of these links you have, the more Google will value you within that market. Simple!

Are you looking for great content? http://donnareillycontent.com/

50 Sure-Fire Ways To Become A Better Blogger

If you love ridiculously long lists on how to become a better blogger, then you’ll be thrilled with what I have to share with you inside this article.

Let’s dive into the delicious details, shall we?

1) Always write your headline first

2) Don’t be a boring blogger

3) Become a creator of creativity

4) Be the blogger who break the news-as well as blogs about it

5) Focus on your content on your readers (and off yourself) by avoiding “I”, “Me” and “My” statements

6) Respond to your visitor’s comments

7) Add to the conversation in the comment sections on other blogs

8) Captivate your readers thoughts with action verbs like “berserk”, “sizzling”, and “jaw-dropping”

9) Write every day, not necessarily post everyday (unless you possess an inhuman ability to create daily killer content like Ben Settle)

10) Publish content on industry leaders

11) Blog about small bloggers

12) Blog about big bloggers

13) Craft compelling head-turning headlines

14) Link to other bloggers best content

15) Read authority blogs in (or out of) your market

16) Link to your own killer content

17) Retweet other bloggers content

18) Join a Syndication Tribe

19) Become a “Zen-like Master” of keyword research

20) Join a mastermind group

21) Share other bloggers best stuff on Facebook

22) Be interesting, engaging, and compelling

23) Read the Ultimate Guide to Twitter Marketing (The most comprehensive blog post on twitter resources)

24) Publish a post about all the plugins you use

25) Be bold and blog about your past failures

26) Even better, blog about your success

27) Showcase case studies from some of your successful marketing campaigns

28) Pump out a post about where your been, where you are going, and how your crowd can get their too

29) Make a bold prediction, and the blog about the results

30) Create blog post using the list format

31) Open your blog post with a bang, using, “if, then” statements (see first paragraph for example)

32) Gain fame and fortune by becoming a guest blogger

33) Keep a swipe file of great blog headlines for inspiration (seek legal counsel before using anyone else’s stuff)

34) Consistently create new content for your readers

35) Blog about marketing tools you use and can ethically recommend

36) Write blog posts worthy of reading, linking to, and syndicating

37) Create the type of content your readers find valuable, not what you find valuable

38) Inspire with stories to effectively illustrate your points

39) Read books religiously that inspires, motivates, and empowers

40) Write posts that seduce your readers from headline to call to action

41) It ain’t thanksgiving, so don’t keyword stuff your posts

42) Write for your readers not the search engines

43) Blog about stuff that entertains, enlightens, inspires, or educates

44) Write awesome content that wows your readers

45) Keep a pen and a pad in arms reach at all times to jot down blogging ideas

46) Bookmark killer blog posts worthy of emulation

47) Be a daily reader of Copyblogger

48) Write to your target audience, not to everybody in your market, if you find this hard get in touch http://donnareillycontent.com/

49) Become a student of SEO Copywriting

50) Listen, read, and watch motivational, influential, and thought leaders anywhere you can find them

Unadvertised Bonus:

51) Write blog posts that stirs up your readers imagination with phrases like: “Picture this”, “just imagine”, “have you ever wondered”, or “remember when you”

Following some or all of these tips will give you a jumpstart into building the blog that attracts more links, subscribers, higher ranking inside the search engines.

Writing For Passive Income Takes Time

There are many different types of freelance writing, and what may surprise many novice writers is how different the writing jobs can be. Paid freelance writing gigs regarding creating content and writing for passive income in the long run require two different strategies, and many writers have a hard time adjusting to these differences.

The first major hurdle is the thought many writers have about “writing for free.” Because backlinks are critical for getting ranked in the search engines, and for making passive income, writing for blogs and article directories is critical in marketing your pages. Many writers see this as writing for free, and can’t get over just how important it is to making passive income. This is a critical step towards any type of permanent residual income from writing.

The second major obstacle is that passive income simply takes time. There is a common rule of thumb that a writer doing a lot of article marketing online won’t see the full impact of his or her work for a full six months. Because of this, many writers actually quit before they even see the full fruit of their labors!

There are many other obstacles to making a full time residual income, and part of the issue is how work heavy and front loaded the process is. Writers who are serious must do a ton of work up front for what seems like pennies, and when compared to an hourly rate, it’s hard to resist just doing all freelance writing.

Any writer who wants to earn a low maintenance and recurring monthly income will have to learn to get over these problems to get to the next level of passive income.

5 Key Lessons To Minimize Content Creation Problems

The idea of creating valuable online content–articles, audios, blog posts, eBooks, informational products, newsletters, tweets and other social networking updates, videos, and fresh Web pages–can leave you feeling almost as overwhelmed as a mandatory hurricane evacuation during your vacation. Here are five key lessons to help you weather storms and the creative process.

1. Real life yields some great content so make the best of it

The news is full of the stories of our lives. Natural disasters turn some people into heroes and others into fools-you have plenty of material to work with-so make the best of it. Even if you type slowly, you can turn out an article like this one while sitting in traffic as long as you are the passenger, not the driver, and you carry a charged mobile phone, netbook, or laptop.

2. If you are stuck in slow-moving traffic, try to remember you are going in the right direction

When you first start creating content, it seems like extremely slow going, especially if you aren’t making money. Just like being stuck in traffic heading away from the threatened coastline, you may question the wisdom of what you are doing at present. Remember, you are headed in the right direction.

3. Don’t wait

You could wait to start online content creation until a better time, maybe “when everybody’s doing it.” You could then be like the person with the empty boat trailer, racing to the beach to save the boat, knowing traffic is only going to get exponentially worse.

4. Like a good Scout, be prepared

Why do you put off writing until a deadline approaches? Why do so many people wait until the moment they leave the beach to gas up the car, especially when forecasters have been calling for a storm of major proportions? Be prepared by gathering content ideas or emergency supplies before you need them.

5. Choose wisely when you get to decide what really matters

The material you share online should reflect both the needs of your intended viewers and your expertise. Your choices will be uniquely yours. Likewise, someone whose livelihood depends on operating a large fishing trawler might make a different decision than someone deciding between saving family or the family home during a hurricane.

Don’t let creating valuable online content or an evacuation scare you. Use real-life circumstances to inspire you. Get moving in the right direction, no matter how slowly you seem to be going. Don’t wait for better conditions or it may be too late. Be prepared by collecting ideas and materials before you need them. Focus on what really matters to you and make wise choices accordingly. In this way, you will minimize problems, survive the evacuation process, and see real progress in your online content creation.

If you are looking for a good content writer then feel free to get in touch http://donnareillycontent.com/

How Do You Use Content Marketing To Make A killing Online?

Want to know some proven content marketing tips to convert your articles into truckloads of cash?

Content marketing doesn’t require any special talent or skill, other than being able to express your ideas clearly in writing. But even if you hate writing, you can still outsource the task and leverage from the talents and efforts of qualified ghostwriters. If you’ve no interest in writing your own content then take a look here. http://donnareillycontent.com/

The Amazing Benefits of Content Marketing

Content marketing allows you to get valuable one-way backlinks, which translates to better search engine rankings for your sites.

You will be considered as an expert in your field, as long as your articles are helpful and informative.

Better yet… a newsletter or magazine company might even publish one of your articles. Just imagine the exposure you’ll get if they have hundreds of thousands of subscribers!

There’s no doubt that writing and submitting articles can provide substantial returns if done correctly.

Pre-Writing Content Marketing Tips To Remember

Here are some vital content marketing tips to remember before you write your articles.

1) Give valuable tips or information that the targeted readers can apply to their own situation. Avoid writing a bunch of meaningless theories that leave the reader confused.

Write content that gives value and improves the readers life. Some good recommendations would be “how to” articles or a series of steps/tips (5 Steps to.., 7 Ways to.., etc.)

2) Write like you’re talking to the reader in person; think of it like a one-on-one conversation. Use “you” often, not “one” nor “we” unless “you” is not applicable.

For example, say, “You need to do this to attain your goals.” Avoid saying, “One needs to do this to attain one’s goal.” See the big difference? The first statement talks directly to you while the latter statement feels impersonal.

3) Express what you want to say in the fewest words possible. Make the sentence as short and as easy-to-read as possible. Do not include unnecessary fillers. Respect your readers’ time, and they will appreciate your simplicity and direct-to-the-point approach.

Strive to write short paragraphs and have plenty of white spaces between paragraphs. Long paragraphs are intimidating and tiring to the eyes.

Break down any long sentence into easily digestible parts. You want to write articles that even a 12-year old will find clear and understandable.

4) Articles should be well researched and based on facts. If you’re going to make an opinion, make sure it does not defy any proven facts, figures, statistics, etc.

5) Make your articles unbiased and applicable for all readers you’re targeting. Don’t write jargon applicable to a specific group of people, unless you’re targeting that group only. For example, don’t write legal jargon if your target audience includes readers that are not in the legal profession.

Article Marketing Tips In Writing Articles

1) Do keyword research. No matter how great your article is, you will not attain the results you want if few or no people are searching for, or are interested in, the topic of your article. Use the keyword research tool at http://freekeywords.wordtracker.com to find out the daily searches for your keywords, as well as other related keywords.

2) Write an eye-catching and attention-grabbing title. The title is probably the most important part of the article, because the reader will not continue reading the rest if the title does not grab their interest strong enough.

Strive to put the keywords in the first words of the title. If possible, repeat the keywords twice in the title (as long as it doesn’t sound awkward).

3) Insert your keywords within the body and space them out. There’s no exact rule on how many times the keywords must appear within the body, but this is what I recommend:

Put your keywords twice in the first 2 paragraphs, once for every 150 to 200 words in the body, and once in the ending paragraph. However, don’t forcefully stuff keywords just for the sake of following this article marketing tip.

The most important thing is that you write a quality article, in a natural manner that is pleasing to the eyes of the readers.

4) Put bullet points and subtitles within the body for easier comprehension. This will allow those who are skimming to immediately spot what they’re looking for.

5) Avoid any promotions within the article. You can promote or sell in the resource box (sometimes called author bio), which appears below the article.

6) Create a compelling resource box. The resource box is 2nd in importance to the title, because this is where you get to do your marketing and promotions. It must influence the reader to click on your links.

My advice is to use your resource box to build a list. Entice them to click on your link and subscribe to your list by giving a free quality report. You can then follow-up with your subscribers any time, and as many times as, you like.

You could also write a 2-part article. The 1st part is what you submit to the article directories. Then in your resource box, you invite them to read the 2nd part on your site, where you can either put a promotion to your product or ask them to subscribe.

Article Marketing Tips When Submitting to Article Directories

After writing your article, it’s time to submit to the article directories. Before you do, prepare a list of related keywords and a short summary of your article.

Submit to the top article directories so you can start getting backlinks, visitors, subscribers and sales. Simply search for “best article directories” in Google.com to get a list of these top directories.

Content Marketing Tips On Outsourcing

Once you start seeing some returns, invest back by hiring ghostwriters. You may also hire people to manually submit articles for you or buy a reliable article submission software to hasten the process.

The more articles you write, the more exposure you will get, and the more money you will make. Follow these content marketing tips and see your bank account grow dramatically. If you need help then get in touch http://donnareillycontent.com/

Small Business Content Marketing: A Checklist

Small business content marketing is a minefield! (And I get that!) The reason being is that there is a lot of different terminology used, a host of things that can be included and it ultimately leaves the average entrepreneur and small business owner asking themselves; “Where do I start with my small business content marketing?”

I conducted a short survey recently with a segment of people that subscribe to my updates asking them a series of questions related to their challenges, their current activity and how they seek help and consume information. The results across the board were very interesting.

Two responses stood out.

When asked; ‘which of the following (sales and marketing) areas do you think you could improve?’ 80% of respondents replied content marketing.
When asked; ‘When looking for help in sales and marketing what do you typically do?” 28% would hire someone to do it for them and 80% would look to do teach themselves how to do it. (Note – there were other options available for this question.)

How would you analyze this?

I feel you would come to the same conclusion I did!

In my eyes this confirms how we are indeed living in an information society where people are first and foremost seeking information around a service or product they are looking to purchase to help them make an informed decision. It also illustrates that we are aware of this and know that information marketing, small business content marketing and the like is an important aspect of our business to implement well.

So, where do we start? Well, first their is a general misconception that blogging is small business content marketing. No. This can constitute a part of it but as a stand alone activity it is (simply) blogging, or writing.

Content marketing is broader and is made up of a series of components. Here is a checklist for successful small business content marketing.

The Checklist:

Firstly, what is content marketing? It is important to understand that content marketing is not about selling it is about communicating with an audience to add value through relevant information. Or, a simple definition I found on the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose

With this in mind here are some items to check off the list when reviewing/implementing small business content marketing.

1) Materials: What content will you create? At this time it’s important to choose at least two formats of content to create. The list to choose from is quite extensive, however it includes; Article(s)/Blog(s), E-Book, White Paper, Report, Product/Service Demonstration, Updates/Newletter, Video, Podcast, Webinar and others.

2) Distribution: How will you get your materials into the hands of those you are meant to serve? Again, the list of options is quite extensive. First decide if it will be primarily offline or online and if it will be a one time distribution or something that is automated based on an interested parties need(s) at one particular time. I recommend to do two things, one to make one material available for download from your website and two to leverage partners for distribution.

3) Technology: Firstly, you may need to adopt certain tools depending on what you want to create and how you primarily want to distribute your content. However, I strongly recommend purchasing a tool for prospect/contact management and lead nurturing.

4) Lead Nurturing: Yes, not all prospects will be ready to purchase and will need to be influenced over a period of time. Ensure you are keeping in touch and sharing your content with them consistently.

5) Promotion: With everything else in place you can address how you will promote your content and how to make it available. Choose 2-3 channels (depending on budget). These could include; Your own channels (blog, newsletter, website), Social Media and Paid Media (PPC, Banner Ads, Affiliates, Sponsorships etc).
Now you’re good to go!

Small business content marketing is a minefield, with lots of areas to address. This checklist will get you on your way, just make sure you know what purpose it serves, why you’re doing it and what you want to achieve. Consistency is key.

If you need help with your content then feel free to contact me

Donna Reilly Content