All posts by donna9376

14 Blogging Mistakes A Blogger Makes And How To Put Them Right

In this time and age the easiest way to connect and engage further with your customers is by blogging. And for this reason many businesses whether small or big have recognized the powerful impact a blog can have on business achievement, which is important. But one major challenge is that their blogs are going nowhere which gets them discouraged at the lack of results and finally giving up on blogging completely.

So, are you worried about getting results you desire as a blogger?

In this guide you are going to learn the mistakes that most bloggers make and also how you can put them right.

#1 Blogging Mistake- Not Having A Strong Niche

A blogger needs focus. You can not be everything for every one. You must clearly define what your mission for blogging is. For instance, if you are writing about dogs, you should not waste time and energy writing on online jobs.

Try and write on what you are passionate about, because by so doing you can never get enough to write about.

#2 Blogging Mistake- Inconsistency

Like I said earlier, blogging is like any other business. A blogger needs to start and keep to it. Many newbies expect to start a blog and see it receive a lot of traffic quickly. When this does not happen, they become impatient and frustrated and finally give up without even giving their blog a second chance.

Patience in blogging pays. When you start blogging you need to keep to it. Remember that consistence, interesting and relevant posts will demonstrate your enthusiasm to your business and clients.

Entrust yourself to the upkeep of your blog. You can start to put more effort, for at least one blog post per week then work your way up.

#3 Blogging Mistake- Not Connecting With Your Readers

Another mistake that a blogger makes is to misunderstand who their audiences are. Misunderstanding the audience simply means that the topic is right but you do not connect with the audience. As a blogger, it is wise to understand the problems that your audiences are facing so that you may convey helpful information that will solve their problems. Let me say again that “content is king”, and for that reason you should provide value in your content for your readers.

Readers are self-centered because they like information they can use; in that context, avoid writing posts that are full of information that an audience can not put to use.

#4 Blogging Mistake- Focusing On Money

A blogger can start a business focusing on making money, which is not a bad thing. However, I would like to emphasis that if you put too much concentration on making money, you will never write good articles. Lack of good articles can easily kill your blog since people will not have trust with you because all they will know about you is that you are more of a marketer than a blogger.

Whenever you are writing your articles, always picture yourself as the receiver of the content you’re producing and by this you will think completely different.

#5 Blogging Mistake- Using Big Words

I can guarantee it that we have all, at some point made this mistake while blogging. The use of vocabularies is common to many bloggers. You can add vocabularies so that your post may look executive, BUT what you do not know is that they make your post complicated and your readers will not understand. This may really affect your business since prospective clients would leave your site and never come back because of using big words that they do not understand.

Avoid writing your content like you are writing for PhDs. Learn to use simple language that your readers can understand.

#6 Blogging Mistake- Lack Of Supporting Images

Many bloggers use images that do not support their key messages. While some do not use any images at all. Images help readers to extract the messages at a quick look.

Sometimes proper images can really be self explanatory. Using the right images can take your blog to another level since your readers will have an easy time going through your posts, hence encourage them to participate more in your blog.

Never forget to alt-tag your images.

#7 Blogging Mistake- Neglecting SEO or Doing Heavy SEO

SEO helps visitors to find your blog. Visitors never find your site by mistake. However, as much as SEO is important, you do not need to apply it excessively. You can know that you are optimizing excessively when your keywords in posts and titles suddenly stop making sense.

On the other hand, you also need to look at how many keywords you are stuffing into your information. Too much SEO’ing means that you are purely writing for the robots, and that is very much against the guidelines of blogging since it may lead to spamming.

Gain knowledge of SEO – always keep your readers as your number 1 priority.

#8 Blogging Mistake- Not Engaging With Your Audience

This is one simple big mistake that a blogger can make. You should take time to engage with readers in the comments section. When you respond to comments you build your relationship with your readers; readers who are approved are likely to come back.

People keep you in mind when you take time to reply to their comments.

#9 Blogging Mistake- Disorderly Blog

When a blog is disorderly, it is not appealing to the eyes. Visitors do not like excessively busy sites because they can not easily access what they want. Too many choices make the visitors rather confused and so they opt to leave your site.

Do not try to do so much with your blog. Make your blog visitor friendly; when it is easy to navigate a visitor will always have an easy time hence they will come back again. As a result, you will make money online since the prospective clients are visiting your site.

#10 Blogging Mistake- Uninteresting Headlines

Titles are the most significant basics of a blog post. They tell readers a great deal about the content, and often can be used to set expectations. They are descriptive and enticing.

Unless a title is enticing and descriptive, it’s not going to have the desired effect.

#11 Blogging Mistake- Putting Attention To Quantity Instead Of Quality

This is a mistake that is very common with bloggers. There is this assumption that you need to blog a number of times on a weekly basis so that your blog may seem updated both to search engines and human perspective.

The upside of doing this is that you will gain page rank while the down side is that you might loose quality to your articles.

To avoid such mistakes you need to take time to write a good post, and always remember to edit it. Alternatively, you can also hire a team for professional writers who will be assisting you is writing posts.

#12 Blogging Mistake- Plagiarisms

Copying of other bloggers articles is called plagiarism. This act is illegal; it is an offense under the copyrights. Some bloggers depend on copying and pasting instead of putting up their own thoughts using their own words.

Google loves originality. Original articles are unique, and also you can express your thoughts with ease.

#13 Blogging Mistake- Concentrating On The Blog Design

Having a beautiful and appealing blog design is wonderful, however some bloggers dwell so much on the blog design that they even forget about the content. There is no point of having a wonderful design if the reader leaves your site without any benefit.

However great your design is, make sure your reader can tell what your site is all about at least at a glance.

#14 Blogging Mistake- Excessive Use Of Plugins

As much as most plugins are free, this does not mean you can use all. Excessive use of unnecessary plugins can result to slow loading of your page and this can really make visitors leave your site immediately.

Make use of a few plugins that are vital for your blog.

Conclusion: This topic is so diverse, there is a lot more to say about the mistakes. Feel free to use the comments section below to share the mistakes you see bloggers making.

Small Business Content Marketing: A Checklist

Small business content marketing is a minefield! (And I get that!) The reason being is that there is a lot of different terminology used, a host of things that can be included and it ultimately leaves the average entrepreneur and small business owner asking themselves; “Where do I start with my small business content marketing?”

I conducted a short survey recently with a segment of people that subscribe to my updates asking them a series of questions related to their challenges, their current activity and how they seek help and consume information. The results across the board were very interesting.

Two responses stood out.

When asked; ‘which of the following (sales and marketing) areas do you think you could improve?’ 80% of respondents replied content marketing.
When asked; ‘When looking for help in sales and marketing what do you typically do?” 28% would hire someone to do it for them and 80% would look to do teach themselves how to do it. (Note – there were other options available for this question.)

How would you analyze this?

I feel you would come to the same conclusion I did!

In my eyes this confirms how we are indeed living in an information society where people are first and foremost seeking information around a service or product they are looking to purchase to help them make an informed decision. It also illustrates that we are aware of this and know that information marketing, small business content marketing and the like is an important aspect of our business to implement well.

So, where do we start? Well, first their is a general misconception that blogging is small business content marketing. No. This can constitute a part of it but as a stand alone activity it is (simply) blogging, or writing.

Content marketing is broader and is made up of a series of components. Here is a checklist for successful small business content marketing.

The Checklist:

Firstly, what is content marketing? It is important to understand that content marketing is not about selling it is about communicating with an audience to add value through relevant information. Or, a simple definition I found on the Content Marketing Institute:

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose

With this in mind here are some items to check off the list when reviewing/implementing small business content marketing.

1) Materials: What content will you create? At this time it’s important to choose at least two formats of content to create. The list to choose from is quite extensive, however it includes; Article(s)/Blog(s), E-Book, White Paper, Report, Product/Service Demonstration, Updates/Newletter, Video, Podcast, Webinar and others.

2) Distribution: How will you get your materials into the hands of those you are meant to serve? Again, the list of options is quite extensive. First decide if it will be primarily offline or online and if it will be a one time distribution or something that is automated based on an interested parties need(s) at one particular time. I recommend to do two things, one to make one material available for download from your website and two to leverage partners for distribution.

3) Technology: Firstly, you may need to adopt certain tools depending on what you want to create and how you primarily want to distribute your content. However, I strongly recommend purchasing a tool for prospect/contact management and lead nurturing.

4) Lead Nurturing: Yes, not all prospects will be ready to purchase and will need to be influenced over a period of time. Ensure you are keeping in touch and sharing your content with them consistently.

5) Promotion: With everything else in place you can address how you will promote your content and how to make it available. Choose 2-3 channels (depending on budget). These could include; Your own channels (blog, newsletter, website), Social Media and Paid Media (PPC, Banner Ads, Affiliates, Sponsorships etc).
Now you’re good to go!

Small business content marketing is a minefield, with lots of areas to address. This checklist will get you on your way, just make sure you know what purpose it serves, why you’re doing it and what you want to achieve. Consistency is key.

If you need help with your content then feel free to contact me

Donna Reilly Content

How Blogging Brings Fame: Becoming Famous and Successful Through Your Blogs

If you have a knack for writing and if people love what you write about, but you can’t find a publisher that wants to publish what you write, you need to try out the internet. You have to consider the fact that writing can make you famous. If you think that you are good enough, then you should try writing blogs. Ever since the blogging craze began, there were a lot of people who began opening up their own blog sites and a number of these people have now become famous. So, how does blogging bring you fame?  If you need help writing your blog then feel free to get in touch http://donnareillycontent.com/ and sign up for discount offers.

To start writing blogs, you first need to create a blogging website. Today, there are quite a lot of websites that hosts blogging for free. Sign up with one of these websites and begin posting your blogs. One of the well known ones is blogger.com.

Basically, blogs are known to be journals. Think of it as writing your day to day activities and experiences and letting people know about it. However, you can absolutely write about anything on your blog. It can be facts or you can also write fictional short stories.
Or, you can do a mix of both.

The great thing about blogging is that you absolutely have complete freedom on whatever you want to write about. However, you have to take care in avoiding offending someone. Racial discrimination and other hate messages is prohibited as well as pornographic
content.

Now that you posted your very first blog post, the next thing to do is sit back and wait for readers to come across your blog and begin reading it. You don’t actually need to advertise as the people who read it will be the ones that will advertise for you. If you are good enough, then they will leave a comment on what they think about your blog and they will also recommend it to their family and friends as a good read.

The secret to becoming successful and famous from your blog is to write good content. It should be interesting and easy to read. Try catching people’s attention on the very first sentence. Once you catch their attention, they will become interested enough to
read the entire blog.

This is the secret to becoming famous from blogging and gaining a lot of loyal readers.

Try to update your blog on a daily basis.

If you really don’t have something to write about and you have a normal, routine life, try adding a little spice to it. You don’t actually need to lie but you can always bend the truth behind your so called
escapades. Exaggerate a little and also add a little humor.

You have to remember that readers don’t really want to know about your day to day activities. They want excitement. You don’t actually need to tell the readers details about your daily life, but what you need to do is get them to use their imagination.

 

Blogging: Free Internet Marketing Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

  1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

 

  1. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

 

  1. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

 

  1. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

 

  1. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

 

  1. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

 

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

 

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most common.

If you are looking for a great writer to write the content for you then take a look here and sign up for discount offers http://donnareillycontent.com/