All posts by donna9376

14 Simple Ways To Get Awesome Ideas For Your Content Marketing

Content marketing is continuing to play an increasingly important part in marketing your business effectively.

There’s only one small problem. You need to have a steady and consistent supply of content for it to work… and how can you come up with enough content marketing ideas to keep that flow going?

What content can you continue to create that will attract the right traffic for your business, and bring new leads and customers through your door?

That’s where this article comes in, and it’s actually far simpler than you might believe.

Here are fourteen awesome ways to keep ideas flowing into your content marketing funnel, and allow you to build an increasing level of online visibility and traffic for your business in the months and years ahead.

1. Keyword research

Did you know sites like have built much of their success on keyword research? Their content is largely created on what their research tells them people are looking for online. You can simply employ the same strategy.

2. Quora

Quora has a huge amount of potential for idea generation. It contains queries on a ton of different topics – simply find your niche, and look through the queries to discover what people are trying to find out about.

3. Customer Questions

Your own customer support is an invaluable source of ideas, because you hear straight from the horse’s mouth what information your customers and prospects are looking for.

4. Blog Comments

Similar to the above, comments on your blog enable you to listen directly to your marketplace, and you can then create content to respond to those needs.

5. Other Blogs In Your Niche

By reading other blogs within your niche, you can get some great ideas for your own posts, and gain further inspiration from the comments they receive. For example, you might be able to flesh out a topic they briefly touched on in their post, or approach it from a new angle.

6. Twitter

Search Twitter and discover what’s happening in your own niche. As well as comments you’ll see links to a lot of other content that could help inspire your own.

7. Hot Topics

What are the main topics of conversation in your industry right now, from your customer’s point of view? What are their primary concerns, right now?

8. How-To Tutorials

How-to type content remains very popular, and providing such content is a great way in which you can immediately gain authority and trust with someone. You’ll also find people get referred to your tutorial from others who have benefited from your advice.

9. Items in the News

What’s in the news right now that affects customers in your niche? Alternatively, how could you adapt and apply key news stories to your business? Tapping into the conversation already in your customer’s mind can be a powerful way to capture their attention and reach audiences who haven’t come across you before.

10. Previous Content

Content you have created before can easily form the basis of new content. For example, you can approach it from a different angle, or use a different media. A blog post written previously can form the basis of a video on YouTube. Topics briefly touched on before can be expanded into completely new content items.

11. List-From Content

This article is a list-form article – content formed on the basis of creating a list about something. What lists could you create of relevance for your own potential customers?

12. Stay Alert!

Train your brain to take advantage of new ideas as they arise. Opportunities for new content are all around you! Start carrying a notebook and pen around with you, or use your smartphone. Jot down new ideas whenever they arise… your brain will get used to it, and supply you with increasing numbers of ideas to pick from.

13. Interview Someone

Who is well known and familiar to your customers, and who has relevance to your business (or how can you make what they do relevant)? You’ll be surprised at how willing most people are to be interviewed. Just make a list of questions, and record the conversation… use Skype or a Google Hangout.

14. Interview Yourself!

Either ask someone to interview you, or interview yourself. This gives a great opportunity to display your expertise, gain credibility with your audience, and reach new audiences you wouldn’t otherwise reach. For example, someone interviewing you could make the interview available to their own list.

So there you have it… 14 simple ways to get an everlasting supply of awesome ideas for your content marketing.

How Your Blog Content Thrives With Planning

Your blog content is unquestionably the most important aspect of your site and can therefore benefit from a bit of strategic planning! The fact is that blog updates not only make or break the success of the site itself but they also take time to research and compose! It therefore stands to reason that the more preparation you invest in this area the more likely it is your results will yield better content for viewers! Although creating better content for people to view is a HUGE benefit unto itself, your strategic planning offers additional advantages as well!

Here are 3 ways any blogger can benefit by having a simple plan in place when preparing blog updates they can post to their platform!

Efforts Are Deliberate

Planning ahead tends to make your efforts more methodical or deliberate in nature! This takes the haste and stress out of trying to create something ‘on the spot’ which opens the door to writers block! Remember, one thing that normally prompts writers block is being in a rush or being without a ‘clue’ as to what you want to compose and/or why! With just a little bit of strategic planning this haste and any accompanying frustration that comes with writers block can be prevented! Now when you go to compose any new blog updates, your efforts will be more focused and therefore deliberate!

Work Is Better Quality

Like a business plan, taking the time to ‘think out’ what it is you need to do in advance will yield much better results which means better content! Remember what you publish to your site is much like a calling card insofar as it offers an impression to visitors new and returning! This is why your blog updates play such a critical role in the success of your platform!

Time Is Better Managed

One of the biggest and justifiable ‘beefs’ people have when it comes to maintaining a blogging platform is the time that is needed! Strategic planning not only results in better content but also helps you control and manage your time! Getting a ‘handle’ on your time management will spare you ‘boatloads’ of frustration which in many cases can easily lead to you abandoning your efforts! This is a very large reason why blogs seem to come and go online!

Your blog content is the most important aspect of anything you do to maintain your site and therefore deserves a bit of strategic planning! Not only will having a plan result in better content for your readers, but it could also ultimately keep you from getting frustrated and quitting as well! In reviewing the benefits strategic planning can offer, per the discussion above, it also further casts light upon the role your blog updates play in your success! Ultimately it seems that with a little patience and planning, your chances of success as a blogger can be increased significantly!

If you are after help getting started then please get in touch

Hire a Writer to Write a Book

Hire a writer to write a book? You’re kidding me, you may be thinking. I can write my own books! I’m a published author! I’m – wait a minute, I could use a bit of editing help sometimes. My publisher said my manuscript was full of errors and needed a significant rewrite, or at least a thorough job of line editing and proofreading. What if I did consent to hire a writer to write a book?

This is not a farfetched idea, and in fact many famous and not-so-famous book authors have hired a writer, usually called a ghost writer, to work on their books and book ideas for them. When you hire a writer to write a book, you should find a consummate professional, someone who knows exactly what they are doing. Such professional work can come at pretty stiff prices, so be sure you have plenty of funds set aside for this important and probably necessary work on your book or other writing project. Sometimes you can get a student writer at lower pricing, but normally you will want to use a professional writer or ghost writer with a great deal of experience.

Once you have found an editor or writer, talk to them as much as you can. Get their phone number and email address, and write them extensively. Don’t bury them in too much info about your book, especially in the bodies of your emails. Instead, make all material and info about your book into email attachments, sending them to your writer on a regular basis or whenever needed. Using Word docs or Word Perfect is usually best, instead of PDF docs, as the latter are hard to edit and manage. Word is the favored program used by most professional writers nowadays. If you are writing a blog however and not a book and you need help then feel free to contact me

Keep the contact lines open throughout your writing project. The idea behind when you hire a writer is that you maintain control of the process as the original, actual author. You are hiring a professional for pay as a ghost writer to work on your book, not to be the book’s author, unless you want to share credit with your writer as a pair of coauthors. This is done in lieu of greater pay for the writer, so you may want to consider doing this to save money. Another method is to use the famous “As told to -” on the book cover, crediting your ghost writer, or you can simply put “I couldn’t do this without my Editor, -” on your book’s acknowledgements page.

At any rate, whenever you hire a writer to write a book, make sure you mesh well with them and that they have expertise in your type of material. And make sure you give your professional plenty of leeway, such as time off for weekends, holidays and vacations, and also for computer down times and interruptions. Remember, you are both human beings, so work closely with your ghost writer or editor, making sure that when you use someone to write your book, you’re dealing with all matters as responsible adults. When the project is completed, if the writer did a great job, give your paid professional a wonderful recommendation – and be ready to field requests for information from other prospective clients of your ghost writer, too.

How to Become an Effective Social Media Writer

Are you one of those social media writers who write and out-of-this-world content? Are you finding ways of how to improve your technique in luring your target audience? Are you tired of continuously committing the same errors in writing for social media and only to find out that nobody really is interested or even bother to read your write ups? If you are one of those who write ineffective content, I urge you to put down your pen and continue to read this article. We’ll give you tips on how to become an effective social media writer.

Let me start my bullet here. Let me first define the meaning of bad/weak social media content. Very simple, bad and weak contents are contents that cannot attract more viewers. These are inappropriate, inconsistent, desperate and deceiving material. Why? Because these contents failed to give the readers what they really want and expect. So, if you’re writing for social media, drop the flowery marketing text, empty promises and irrelevant posts like game status updates, game spamming, spam messages, etc.

Smart internet marketers have mastered how to write strong write-ups. They practice the 3 C’s with their content. Their information is always CLEAR, CONCISE and CONSISTENT. They don’t post anything that is not relevant in what they offering. They support other products and post reviews. Nevertheless, here are the tips that you might find useful in switching on the best possible technique.

First, before you start writing, know first what your goal is. It has to be first clear to you so as soon as, you share it in your social network account, you’ll know the expected result. For example, you wanted to introduce a new product in the market. You’d first ask your target audience how they perceive about the concept product. You’d be posting articles, videos and reference materials discussing the advantages of the product consistently, more of like educating them. As you’ve developed a streak, then you’ll strategize your brand and trending.

Next thing to be effective, know your audience. Discovering your audience’s interests and needs is essential in marketing a product/service online. For example, it’s ridiculous to sell a lipstick to a male audience. That’s why, know your market. Define your market. By funneling your product to your desired traffic, then you’ll be more effective in what you’re selling online.

It is also important to categorize your content in various groups based on your audience. Here is an example. If you are writing about college students, appreciate the fact that in a group of college students, there are various categories in it. Like, private college students, public college students, Nursing students, Psychology students, etc. Know the needs of each group and write something about their needs. Through categorizing, it will help you set-up your own strategies in writing your social media content.

Bottom line my friend, by knowing your goal and target market – that’ll surely help you become the most effective social media writer. Through traditional marketing to diversified marketing, one has to establish a skill and master it for the benefit of his internet marketing career. See you at the top!

Are you looking for a great writer?

How To Use Article Marketing To Boost Your Traffic

When it comes to building a successful online business, one thing stands out over everything else as the ‘make or break’ business feature: Traffic.

The number of people you have coming to your site determines your earning potential. Lots of people equals lots of potential income. Only a few visitors per day means only a little potential income.

I want to share with you the way that virtually every successful marketer uses to generate quick and free traffic to their sites: Article marketing.

You see, there is a constant stream of people in your market (and I mean this for every market out there) looking for information on how to accomplish certain things. For example, in the beauty niche, it may be ‘how to get that celebrity look this summer’.

Whatever it is, if you’re able to provide that (or better still if you have a product that provides that) then write an article that tells people how to solve their issue. Then let them know at the end of the article (in the resource box) how they can find out even more. This is where you put your link to your site or product.

Placing a link in your resource box has two effects on your business. The first is that you can easily get several people who read each article to click the link and get to your site. The other benefit is if you make your keywords into a link like this:

This will give you a valuable backlink to your site and Google will associate the words you use as keywords with your site. The more of these links you have, the more Google will value you within that market. Simple!

Are you looking for great content?

50 Sure-Fire Ways To Become A Better Blogger

If you love ridiculously long lists on how to become a better blogger, then you’ll be thrilled with what I have to share with you inside this article.

Let’s dive into the delicious details, shall we?

1) Always write your headline first

2) Don’t be a boring blogger

3) Become a creator of creativity

4) Be the blogger who break the news-as well as blogs about it

5) Focus on your content on your readers (and off yourself) by avoiding “I”, “Me” and “My” statements

6) Respond to your visitor’s comments

7) Add to the conversation in the comment sections on other blogs

8) Captivate your readers thoughts with action verbs like “berserk”, “sizzling”, and “jaw-dropping”

9) Write every day, not necessarily post everyday (unless you possess an inhuman ability to create daily killer content like Ben Settle)

10) Publish content on industry leaders

11) Blog about small bloggers

12) Blog about big bloggers

13) Craft compelling head-turning headlines

14) Link to other bloggers best content

15) Read authority blogs in (or out of) your market

16) Link to your own killer content

17) Retweet other bloggers content

18) Join a Syndication Tribe

19) Become a “Zen-like Master” of keyword research

20) Join a mastermind group

21) Share other bloggers best stuff on Facebook

22) Be interesting, engaging, and compelling

23) Read the Ultimate Guide to Twitter Marketing (The most comprehensive blog post on twitter resources)

24) Publish a post about all the plugins you use

25) Be bold and blog about your past failures

26) Even better, blog about your success

27) Showcase case studies from some of your successful marketing campaigns

28) Pump out a post about where your been, where you are going, and how your crowd can get their too

29) Make a bold prediction, and the blog about the results

30) Create blog post using the list format

31) Open your blog post with a bang, using, “if, then” statements (see first paragraph for example)

32) Gain fame and fortune by becoming a guest blogger

33) Keep a swipe file of great blog headlines for inspiration (seek legal counsel before using anyone else’s stuff)

34) Consistently create new content for your readers

35) Blog about marketing tools you use and can ethically recommend

36) Write blog posts worthy of reading, linking to, and syndicating

37) Create the type of content your readers find valuable, not what you find valuable

38) Inspire with stories to effectively illustrate your points

39) Read books religiously that inspires, motivates, and empowers

40) Write posts that seduce your readers from headline to call to action

41) It ain’t thanksgiving, so don’t keyword stuff your posts

42) Write for your readers not the search engines

43) Blog about stuff that entertains, enlightens, inspires, or educates

44) Write awesome content that wows your readers

45) Keep a pen and a pad in arms reach at all times to jot down blogging ideas

46) Bookmark killer blog posts worthy of emulation

47) Be a daily reader of Copyblogger

48) Write to your target audience, not to everybody in your market, if you find this hard get in touch

49) Become a student of SEO Copywriting

50) Listen, read, and watch motivational, influential, and thought leaders anywhere you can find them

Unadvertised Bonus:

51) Write blog posts that stirs up your readers imagination with phrases like: “Picture this”, “just imagine”, “have you ever wondered”, or “remember when you”

Following some or all of these tips will give you a jumpstart into building the blog that attracts more links, subscribers, higher ranking inside the search engines.

Writing For Passive Income Takes Time

There are many different types of freelance writing, and what may surprise many novice writers is how different the writing jobs can be. Paid freelance writing gigs regarding creating content and writing for passive income in the long run require two different strategies, and many writers have a hard time adjusting to these differences.

The first major hurdle is the thought many writers have about “writing for free.” Because backlinks are critical for getting ranked in the search engines, and for making passive income, writing for blogs and article directories is critical in marketing your pages. Many writers see this as writing for free, and can’t get over just how important it is to making passive income. This is a critical step towards any type of permanent residual income from writing.

The second major obstacle is that passive income simply takes time. There is a common rule of thumb that a writer doing a lot of article marketing online won’t see the full impact of his or her work for a full six months. Because of this, many writers actually quit before they even see the full fruit of their labors!

There are many other obstacles to making a full time residual income, and part of the issue is how work heavy and front loaded the process is. Writers who are serious must do a ton of work up front for what seems like pennies, and when compared to an hourly rate, it’s hard to resist just doing all freelance writing.

Any writer who wants to earn a low maintenance and recurring monthly income will have to learn to get over these problems to get to the next level of passive income.

5 Key Lessons To Minimize Content Creation Problems

The idea of creating valuable online content–articles, audios, blog posts, eBooks, informational products, newsletters, tweets and other social networking updates, videos, and fresh Web pages–can leave you feeling almost as overwhelmed as a mandatory hurricane evacuation during your vacation. Here are five key lessons to help you weather storms and the creative process.

1. Real life yields some great content so make the best of it

The news is full of the stories of our lives. Natural disasters turn some people into heroes and others into fools-you have plenty of material to work with-so make the best of it. Even if you type slowly, you can turn out an article like this one while sitting in traffic as long as you are the passenger, not the driver, and you carry a charged mobile phone, netbook, or laptop.

2. If you are stuck in slow-moving traffic, try to remember you are going in the right direction

When you first start creating content, it seems like extremely slow going, especially if you aren’t making money. Just like being stuck in traffic heading away from the threatened coastline, you may question the wisdom of what you are doing at present. Remember, you are headed in the right direction.

3. Don’t wait

You could wait to start online content creation until a better time, maybe “when everybody’s doing it.” You could then be like the person with the empty boat trailer, racing to the beach to save the boat, knowing traffic is only going to get exponentially worse.

4. Like a good Scout, be prepared

Why do you put off writing until a deadline approaches? Why do so many people wait until the moment they leave the beach to gas up the car, especially when forecasters have been calling for a storm of major proportions? Be prepared by gathering content ideas or emergency supplies before you need them.

5. Choose wisely when you get to decide what really matters

The material you share online should reflect both the needs of your intended viewers and your expertise. Your choices will be uniquely yours. Likewise, someone whose livelihood depends on operating a large fishing trawler might make a different decision than someone deciding between saving family or the family home during a hurricane.

Don’t let creating valuable online content or an evacuation scare you. Use real-life circumstances to inspire you. Get moving in the right direction, no matter how slowly you seem to be going. Don’t wait for better conditions or it may be too late. Be prepared by collecting ideas and materials before you need them. Focus on what really matters to you and make wise choices accordingly. In this way, you will minimize problems, survive the evacuation process, and see real progress in your online content creation.

If you are looking for a good content writer then feel free to get in touch

How Do You Use Content Marketing To Make A killing Online?

Want to know some proven content marketing tips to convert your articles into truckloads of cash?

Content marketing doesn’t require any special talent or skill, other than being able to express your ideas clearly in writing. But even if you hate writing, you can still outsource the task and leverage from the talents and efforts of qualified ghostwriters. If you’ve no interest in writing your own content then take a look here.

The Amazing Benefits of Content Marketing

Content marketing allows you to get valuable one-way backlinks, which translates to better search engine rankings for your sites.

You will be considered as an expert in your field, as long as your articles are helpful and informative.

Better yet… a newsletter or magazine company might even publish one of your articles. Just imagine the exposure you’ll get if they have hundreds of thousands of subscribers!

There’s no doubt that writing and submitting articles can provide substantial returns if done correctly.

Pre-Writing Content Marketing Tips To Remember

Here are some vital content marketing tips to remember before you write your articles.

1) Give valuable tips or information that the targeted readers can apply to their own situation. Avoid writing a bunch of meaningless theories that leave the reader confused.

Write content that gives value and improves the readers life. Some good recommendations would be “how to” articles or a series of steps/tips (5 Steps to.., 7 Ways to.., etc.)

2) Write like you’re talking to the reader in person; think of it like a one-on-one conversation. Use “you” often, not “one” nor “we” unless “you” is not applicable.

For example, say, “You need to do this to attain your goals.” Avoid saying, “One needs to do this to attain one’s goal.” See the big difference? The first statement talks directly to you while the latter statement feels impersonal.

3) Express what you want to say in the fewest words possible. Make the sentence as short and as easy-to-read as possible. Do not include unnecessary fillers. Respect your readers’ time, and they will appreciate your simplicity and direct-to-the-point approach.

Strive to write short paragraphs and have plenty of white spaces between paragraphs. Long paragraphs are intimidating and tiring to the eyes.

Break down any long sentence into easily digestible parts. You want to write articles that even a 12-year old will find clear and understandable.

4) Articles should be well researched and based on facts. If you’re going to make an opinion, make sure it does not defy any proven facts, figures, statistics, etc.

5) Make your articles unbiased and applicable for all readers you’re targeting. Don’t write jargon applicable to a specific group of people, unless you’re targeting that group only. For example, don’t write legal jargon if your target audience includes readers that are not in the legal profession.

Article Marketing Tips In Writing Articles

1) Do keyword research. No matter how great your article is, you will not attain the results you want if few or no people are searching for, or are interested in, the topic of your article. Use the keyword research tool at to find out the daily searches for your keywords, as well as other related keywords.

2) Write an eye-catching and attention-grabbing title. The title is probably the most important part of the article, because the reader will not continue reading the rest if the title does not grab their interest strong enough.

Strive to put the keywords in the first words of the title. If possible, repeat the keywords twice in the title (as long as it doesn’t sound awkward).

3) Insert your keywords within the body and space them out. There’s no exact rule on how many times the keywords must appear within the body, but this is what I recommend:

Put your keywords twice in the first 2 paragraphs, once for every 150 to 200 words in the body, and once in the ending paragraph. However, don’t forcefully stuff keywords just for the sake of following this article marketing tip.

The most important thing is that you write a quality article, in a natural manner that is pleasing to the eyes of the readers.

4) Put bullet points and subtitles within the body for easier comprehension. This will allow those who are skimming to immediately spot what they’re looking for.

5) Avoid any promotions within the article. You can promote or sell in the resource box (sometimes called author bio), which appears below the article.

6) Create a compelling resource box. The resource box is 2nd in importance to the title, because this is where you get to do your marketing and promotions. It must influence the reader to click on your links.

My advice is to use your resource box to build a list. Entice them to click on your link and subscribe to your list by giving a free quality report. You can then follow-up with your subscribers any time, and as many times as, you like.

You could also write a 2-part article. The 1st part is what you submit to the article directories. Then in your resource box, you invite them to read the 2nd part on your site, where you can either put a promotion to your product or ask them to subscribe.

Article Marketing Tips When Submitting to Article Directories

After writing your article, it’s time to submit to the article directories. Before you do, prepare a list of related keywords and a short summary of your article.

Submit to the top article directories so you can start getting backlinks, visitors, subscribers and sales. Simply search for “best article directories” in to get a list of these top directories.

Content Marketing Tips On Outsourcing

Once you start seeing some returns, invest back by hiring ghostwriters. You may also hire people to manually submit articles for you or buy a reliable article submission software to hasten the process.

The more articles you write, the more exposure you will get, and the more money you will make. Follow these content marketing tips and see your bank account grow dramatically. If you need help then get in touch

Different Types Of Marketing, what should you use?

PICTURE THIS: your marketing team sits around a boardroom table.

Production on the new product is complete.

You’re prepared to take it to the marketplace.

Everyone is excited to share your cool new item with the world.

Then the VP of Marketing asks the BIG question:

“So, what type of marketing should we use?”

Silence falls over the crowd.

And then you realize something: it’s a trick question.

See, if you can only come up with one answer to that question, you don’t understand marketing.

Marketing hinges on the concept of “It all depends…”

For that reason, it’s important to understand ALL forms of marketing.

For that reason, it’s essential to apply as many of them as possible to get the word out about your product.

Here’s a crash course on just about every type of marketing available. Pick the ones that best work for you and your company:

1. Affiliate Marketing. Promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

2. Article Marketing. A business writes short articles related to its respective industry. It makes these articles freely available. Each article contains a by-line, which becomes a filter for leads and a driver of web traffic.

3. Buzz Marketing. Viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

4. Catalog Marketing. Presentation of a set of items available for purchase, including description, price, and ordering information sent out to a targeted list of customers.

5. Cause Marketing. Any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations.

6. Cell Phone Marketing. Also known as Mobile Marketing, this new phenomenon uses text messaging, pictures and videos on individual cell phone to broadcast marketing messages.

7. Chotchke Marketing. Giving away a free trinket, knick-knack or decorative souvenir to generate brand awareness and visibility.

8. Citizen Marketing. User-generated media, social networking-based, usually online viral marketing, which allows the people to be the message.

9. Community Marketing. Engaging an audience in an active, non-intrusive prospect and customer conversation. Either organic or sponsored, this type of marketing connects customers to customers; customers to companies and customers with prospects.

10. Conference Marketing. Creating a presence at a conference with via various mediums and techniques to reach a large yet targeted audience.

11. Content Marketing. Includes Article Marketing and/or any other form of free content distribution for the purpose of generating leads and driving web traffic. If you are looking for a great content writer then look here

12. Customer Focused Marketing. Constantly gathering information about your customers in an effort to better serve them. Improves the relationship between the marketer and its current and potential customers. Also uses existing customers to help locate new customers.

13. Database Marketing. A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.

14. Digital Marketing. Promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

15. Direct Marketing. Driving purchases that can be attributed to a specific “call-to-action”. Direct marketing is distinguished from other marketing efforts by its emphasis on trackable, measurable results.

16. Drip Marketing. A deliberate, planned and sequenced system of deploying marketing messages over a period of time.

17. Duct Tape Marketing. The more layers you apply, the more your marketing sticks!

18. Ecological Marketing. Also known as Green Marketing or Environmental Marketing, this is the promotion of environmentally safe or beneficial products.

19. Email Marketing. A form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

20. Engagement Marketing. Also known as Experience Marketing, the provider and consumer are co-creators in product development and marketing processes.

21. Evangelism Marketing. An advanced form of word of mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.

22. Event Marketing. Promotional activities involving an event such as a sporting or social event, designed to bring a product to the attention of the public.

23. Fax Marketing. Using a fax machine, computer, or any other device to send an unsolicited advertisement or marketing message to another fax machine.

24. Forum Marketing. Bulletin and/or message board-based arenas use to facilitate discussion, build community and drive web traffic around a specific topic or market.

25. Free Stuff Marketing. Giving away free products, services or information (i.e., things of value) in order to funnel in customers who will hopefully purchase something at a later time.

26. Global Marketing. Also known as International Marketing, a company applies its assets, experience and products to develop and maintain marketing strategies on a global scale.

27. Grassroots Marketing. Delivering key organizational messages to key audiences where they live, work and play.

28. Guerilla Marketing. An unconventional way of performing creative promotional activities on a very low budget.

29. Mobile Marketing. Marketing via a mobile device, i.e., a huge hot dog, in order to bring together companies and customers.

30. Network Marketing. Also known as Multi-Level Marketing, a person recruits salespeople to sell a product and offer additional sales commissions based on the sales of people recruited into their own downline.

31. Newsletter Marketing. A combination of permission marketing and direct email marketing, this content/value driven technology allows marketers to regularly publish information to their target audience.

32. Peer-to-Peer Marketing. Changing the source of the message by involving your clients in the process of converting leads to clients.

33. Permission Marketing. Marketers will ask permission before they send advertisements to prospective customers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

34. Personal Marketing. People and their careers are marketed as brands. Also known as Personal Branding, this suggests that success comes from self-packaging.

35. Piggyback Marketing. Arrangement in which one firm distributes a second firm’s product or service.

36. Reality Marketing. A form of Permission marketing that blends many types of interactive advertising techniques into a Reality television show format.

37. Referral Marketing. A form of Affiliate exchanging. Referrals are normally redeemed for cash, goods or services.

38. Relationships Marketing. Emphasizing on building longer term relationships with customers rather than on individual transactions.

39. Reverse Marketing. Encouraging potential customers seek you out instead of the other way around. Accomplished by delivering value first.

40. Search Engine Marketing. Online marketing methods to increase the visibility of a website in search engine results pages.

41. Social Marketing. The systematic application of marketing alongside other concepts and techniques to achieve specific behavioral goals for a social good.

42. Target Marketing. Market segment to which a particular product is marketed, defined by age, gender, geography, and/or socio-economic grouping often define it.

43. Testimonial Marketing. Using third party endorsements to build credibility for a product or service.

44. Trade Show Marketing.